You have to be an Amazon Prime member in order to have access to the $7.99 price, and this is after you’ve already payed $99 for your Amazon Prime subscription for the year. The problem is that this price is really a mirage. It’s a step in bringing that monthly fee more in line with the expectations of the greatest number of users. That’s why Amazon Music Unlimited’s $7.99 per month price point looks so inviting. Potential subscribers that might not ever buy at $9.99 are more likely to change their minds if that monthly threshold was lower. Though there’s been a decent amount of streaming penetration at that price point, it’s still only 10% or less in some territories, according to industry pundit Mark Mulligan. Even back at the peak of the CD boom, the average music buyer never purchased $120 worth of music per year, as is the case now with a $9.99 per month streaming plan. On the surface this seems pretty interesting in that a lower price for streaming is what major industry consultants have been advising for years. If you want to receive the full Amazon Music service on your phone, for instance, you’ll still need to pony up for the full Unlimited tier at either $7.99 monthly if you’re a Prime member, or $9.99 if you’re not. If you happen to own an Amazon Echo, Echo Dot or Amazon Tap device, the price is even lower at $3.99 per month, but music playback only works on that device. If you’re not a Prime customer however, you’ll still be charged the customary $9.99 per month. If you’re already an Amazon Prime customer, Amazon Music Unlimited is available for just $7.99 per month or $79 per year, undercutting the norm of $9.99 per month charged by most other services. Perhaps the service’s biggest feature is price. On the surface it has a number of interesting features that differentiate it from the other major streaming services, but one has to wonder whether potential users will find them compelling enough to subscribe. Guest Post by Bobby Owsinski on Music 3.0Īmazon has finally launched it’s long awaited stand-alone streaming music service and it’s called Amazon Music Unlimited.
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